Now more than ever is a critical time to consider how we can work together across our broader network to be at the frontline in Aotearoa’s recovery, and plan collectively for the future. This consideration extends to both growing our international market and to recognising the wider opportunities and benefits of Te Pūkenga including when international students can physically return. There is much mahi to be done.
There is a significant revenue drop affecting all education providers, due to international students not being able to return to New Zealand in 2020. The greatest impact of this will be seen in 2021.
Analysis has been undertaken across the Te Pūkenga network to explore the revenue impact of the decline of international students in 2021. Forecasts were based on the scenario where the border is unlikely to open to international students in 2021. There is a prediction that subsidiary international revenue in 2021 is likely to be $110 million less than this revenue in 2019 which was $168,624,000.
While applications and enrolments from domestic students look promising for 2021, they are unlikely to make up for the shortfall in international enrolments.
Strategic priorities for Te Pūkenga internationally
Setting out a strategic approach to internationalisation for Te Pūkenga that is aligned to the New Zealand International Education (IE) (He Rautaki Mātauranga a Ao) is a priority as part of reimagining vocational education.
There are six strategic priorities for internationalisation:
- Develop and deliver high-quality vocational education and student support, in New Zealand and Offshore.
- Help regions grow and thrive while staying connected to our local communities.
- Build a sustainable and innovative business model where value is economic, social and cultural.
- Help New Zealand learners, educators, industry and communities enhance their global citizenship and understand and embrace the benefits of international education
- Integrate Māori knowledge and perspectives into how we think, work and grow.
- Develop a skilled, innovative and engaged vocational education workforce.
The international working group’s approach will consider:
- “Value over volume” – how to build our brand of international delivery (e.g. regionally-based international delivery, possible ‘whole of NZ experience’) as well as supporting financial viability for Te Pūkenga.
- Channels already in place through subsidiaries and transitional ITOs; how and if to bring all international marketing approaches and offerings together.
- Analysis of what workforce capability exists and what development is needed.
- Programme and qualification development - existing and new.
- Ensuring consistency of support for learner wellbeing, and what best practice looks like.
An International Education workshop was held in Wellington recently, attended by international education specialists across our broader network. Attendees discussed how to approach this ‘new world’, the international education opportunities and efficiencies offered by being part of a larger network (Te Pūkenga) and how all these points will translate into greater value for study and work in New Zealand.
Positioning the Te Pūkenga brand in the global marketplace
Te Pūkenga and subsidiaries formed an International working group, and members are working together to co-design a strategy and plan for the future of international vocational education.
Recognition and agreement exist across our network that the Te Pūkenga brand needs to be promoted internationally with different regional/ethnic naming considerations and sensitivities for each international market. Our legal name, Te Pūkenga – New Zealand Institute of Skills and Technology, provides us with a broader platform for developing names that are appropriate for cultural and language differences.
Our Te Pūkenga trading name and visual identity will accompany any international translation/transliteration as an assurance that we will grow our brand in these countries.
We are working with subsidiary international directors and Education New Zealand (ENZ) to develop culturally and language-appropriate names in overseas markets.